The Digital Transformation of Siti Khadijah

‍Progressing the Future of Retail and Tradition

As the world rapidly advances in the digital era, Siti Khadijah recognises the importance of evolving alongside it. The brand believes that embracing digitalisation brings a powerful and positive impact to its business. What began as a fully manual operation, from managing stock to fulfilling customer orders, has now transformed into a connected ecosystem powered by technology and efficiency.

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With the adoption of modern systems, every process is now at our fingertips. Orders across multiple online channels, including their website, are efficiently consolidated through an integrated digital platform. This transformation allows Siti Khadijah to provide higher quality service and a smoother retail experience for customers.

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Behind these initiatives lies a deep belief in the power of digital business transformation. For Siti Khadijah, strong and stable internet connectivity forms the foundation for operational excellence, from data management and customer service to ensuring a seamless retail journey.  

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To make every experience more convenient, vending machines are strategically placed for customers traveling home during festive seasons — ensuring easy access to last-minute essentials. The brand also introduced its own queue booking system during popular warehouse sales, allowing visitors to secure entry slots online for a smoother, more organised experience.

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Today, Siti Khadijah stands as a proud example of how embracing digitalisation with CelcomDigi Business can lead to greater efficiency, customer satisfaction, and long-term success.

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